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“Passion is energy. Feel the power that comes from focusing on what excites you.” ~~Oprah Winfrey

Throughout the series we have focused on understanding the technical aspects of your business—the market, the alliances, and the message. Think of this as the foundation and strength in this area is important. You can build any worthy structure above that.

Let’s now consider the above ground portion. What you say and how you say it combine to trigger your success.

Consider some of the great speakers in history as well as some of the most powerful you have experienced. What did Martin Luther King, Jr bring to the Lincoln Memorial in his “I Have a Dream” speech? Have you ever listened to a motivational speaker such as Zig Ziglar or Brian Tracy? They bring talent. They bring information. More importantly, though, they bring passion.

That is the message this week. Find your passion and share it with those around you like one candle lighting another. Passion engages. Passion motivates. Passion survives the moment. It is the difference between delivering a message from your head and from your heart.

Be willing to shed the “tin man” exterior and show your heart.

Why did you get into this business? What sets you apart from your competitors? Uncover what makes you unique—technicians refer to a Unique Selling Proposition (USP)—and uncover the passion that resides there.

Your action this week is to tap into the well of passion that lives within you and craft the language that exposes and highlights it. Here are three questions to get you started.

  • What can you say about yourself and your business that your competition cannot say?
  • How does your work fulfill you?
  • What element of your work do you most enjoy and why?

Don’t stop there, though. Dig deeper and you will connect with your world in profound and lasting ways.

© 2017 by Stephen Hand of Triangle BNI.
All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of Stephen Hand of Triangle BNI.

Written by bniguy

August 6, 2017 at 3:56 pm

Posted in communication, HowTo

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