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The host with the most

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“The more credit you give away, the more will come back to you. The more you help others, the more they will want to help you.” ~~Brian Tracy

Last week we considered the benefits of sponsoring events. This week we look at the other side of that coin and consider hosting events.

I am not referring to simple get-togethers—although they are also important—but talking about events tied to a purpose or reason.

These fall into two large categories—singular events and regular events. Singular events happen once and are usually tied to a specific situation. These may be grand openings, award ceremonies, and so on. Although you may hold annual (or more frequent) award ceremonies this particular one is special and should be treated as such. There is usually a theme and purpose.

Regular events are usually more casual social networking designed around a recurring pattern. The theme is usually tied to food and drink or specific entertainment.

Consider a grand opening. This is a wonderful time to showcase a new location or new product line or some similar watershed event. Usually these are invitation only and align with the business. An example might be a new music shop. It is great to include musicians and this enhances the celebratory party-like atmosphere. Another example may be a clothing store which could showcase new fashions on the runway, too.

In these events, consider some of the benefits to the host. Start with the event itself and consider the purpose and how it aligns with your business goals. Who will be invited and how will that happen? Knowing that, who in my network would benefit from meeting these people? How can this event maximize those introductions? What kind of expenses can you anticipate? Who in my network is looking for a way to help me? What can I offer my sponsors?

Thoughtful preparation is the key to a successful event and some business people are very adept at making this event memorable and productive. Consider some of the people who would benefit from meeting the guests. They might be financial planners, estate planning attorneys, or bankers. A caterer may also benefit and welcome the chance to showcase their ability. A promotional items professional may engage a photographer in order to further their relationship. The possibilities are varied.

If you are hosting an event engage sponsors for signage, invitations, and so on. Commit to review the guest list with your sponsors and make personal introductions to the appropriate parties.

There is a lot of work involved in these singular events and attention to detail helps make them memorable.

One way to leverage the same effort is to host regular events. They can simply be based around a common interest—such as cheering for a team—or as simple as a midweek wine-tasting. Golf outings are an excellent venue. By carving out a regular recurring event you can build relationships and provide a forum for connecting people in a friendly way. In fact, this is an excellent way to deepen the roots of those significant relationships.

Your action this week is to consider some creative ways you can introduce your network to one another and celebrate an event by hosting a purposeful gathering.

 

© 2017 by Stephen Hand of Triangle BNI.
All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of Stephen Hand of Triangle BNI.

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Written by bniguy

July 9, 2017 at 4:13 am

Posted in events, HowTo, planning

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