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Join a Chamber of Commerce

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“Strive not to be a success, but rather to be of value.” ~~Albert Einstein

Diversification of your networking allows you to meet more linchpins, expanding your reach and your impact. See week eight Variety is the Spice for a refresher.
Diversification of networks is also advisable. Ideally, you will find that by belonging to three different types of networks you will optimize your networking time.
One valuable type which can be found in almost any community is the local Chamber of Commerce. A chamber usually has a broad membership base. You will be welcomed while finding that chamber cultures differ. Some are heavily weighted toward a focus on large, corporate clients. Some hold many networking events. Some provide continuing training events. It is well worth your time to visit a few and get a feel for the culture that best meets your needs. When you find one—join. When you join one—get involved. In fact, there is no need to join if you do not get involved. By becoming a leader in your chamber you can raise your personal credibility and that of your company.
Another type of network to consider is one that supports your preferred strategic partners. In week four’s post Field Your Winning Team, we defined some valuable partners for your business. Most professions have professional associations designed to help those partners leverage the knowledge of others in the same profession. A variation on that theme would include trade associations. These are usually arranged in state and national levels and add a level of political lobbying to their activities.
Seek them out and get known while getting to know them.
One caveat, however, is not to spread yourself too thin. Strike a balance between networking and the rest of your business activity (selling, production, customer service, etc.)
Your action item this week is to seek out a local chamber of commerce. Visit a few and visit each a few times. Find a fit and then become an active part of that vibrant community. Membership is not free but significantly less than effective advertising.
© 2017 by Stephen Hand of Triangle BNI. All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of Stephen Hand of Triangle BNI.

 

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Written by bniguy

June 25, 2017 at 4:58 am

Posted in business, HowTo, networking

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