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“The civil rights movement would experience many important victories, but Rosa Parks will always be remembered as its catalyst.” ~~Jim Costa

You have probably heard the expression about swimming out to your ship rather than simply waiting for it to arrive. This action-taking is catalytic.

How do you apply this concept in business? You can use catalyst events to foster introductions and establish relationships. These are especially useful for the more difficult introductions.

We have a National Hockey League team in town and they play more than three dozen home games. There are two Real Estate professionals that are fans and hold a few season tickets. They don’t sit together but are in the same general section. If one has a guest the other should meet they simply arrange to buy beer from the same kiosk at the end of the first period. What could be simpler?

You can do this with any activity you enjoy from golf to opera. I have a friend who teaches poker to small groups and this is a great way for the Mortgage Broker to meet more Realtors. It is also a good way for Realtors to meet more builders or for builders to meet more investors.

Bring people to something they would like to do and put them together with others they would like to meet. This is not a selling event or a training event or anything other than a social event. However, in this setting relationships have the opportunity to be established. That may or may not happen. If it doesn’t at least you enjoyed a good time and were able to thank someone important to you.

I have a Realtor friend that invites people over for frittatas every Easter Sunday. Over the past twenty-three years these have become signature events and many people look forward to this every spring.

This week’s action is to start the process in your life. Think of an event you enjoy, invite a few others, and start adding this to your occasional activities.

 

© 2017 by Stephen Hand of Triangle BNI.
All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of Stephen Hand of Triangle BNI.

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Written by bniguy

May 28, 2017 at 5:14 am

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