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Go out and play

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“If you think it’s hard to meet new people, try picking up the wrong golf ball.” ~~Jack Lemmon

In his book The 29% Solution Dr. Ivan Misner, founder of Business Network International, the world’s largest referral organization, divides people into two broad categories. 71% are not networked (as opposed to the rest that make up the title of the book.) He refers to the 71% as cave dwellers. Here is his description.

“Mark is a typical cave dweller. He gets up in the morning in his home cave, climbs into his mobile cave (his four-wheel-drive SUV,) and speeds to his destination for the day—his office cave. He talks to the same people every day, perhaps visiting the familiar caves of a few colleagues or the same daily diner cave for lunch down the street. At the end of the day he pilots his rolling cave back the way he came, ending up safely in his home cave, and watches his big-screen TV. Many cave dwellers, like Mark, find themselves stuck in this pattern day after day.”

If that reminds you of the man in the mirror and you would prefer to be among the 29% that are effective networkers then you have to realize that networking is a contact sport. Break out of your current rut.

I recommend starting where you can have the most impact. Refer back to weeks three and four (Picture your Perfect Customer and Field your Winning Team) and network where they are. Ask your best customer where they network and tag along as their guest. In fact, if you think it is hard to meet new people you can ease the process by going with a friend. The important thing is to start today and take your Mom’s advice to go outside and play.


© 2017 by Stephen Hand of Triangle BNI.
All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of Stephen Hand of Triangle BNI.

Written by bniguy

March 19, 2017 at 6:21 am

Posted in HowTo

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