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Low Hanging Fruit on the Family Tree

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“The family is one of nature’s masterpieces.” ~~ George Santayana

One of the closest networks you will ever have is your family. If relationships are built on quality time spent together, on helping one another, on understanding the other person’s motivations, desires, concerns, fears (and they are) then no other group holds such promise for closeness. They were there for your successes and failures and you were there for them, too. They know your strengths and weaknesses—maybe better than you do.

Quick question…how well do they know what you do? Unless you run a family-owned business the odds are that they don’t know it well. If this is your situation consider how much opportunity you are letting slip by.

When families get together there are many competing topics and all too often business gets left off the agenda. Yet who would be more vested in your success?

With their permission share what you do, who you help, and how you help them. Refer back to week 3 and picture your perfect customer. Also, consider all the valuable resources you have and offer to share them with your family members. If they need a good painter or auto repair service you can connect them.

Here are a few action steps to take this week:

  • Make a short list of five to ten family members you would like to contact and arrange an appointment—either in-person or on the phone.
  • Start out the appointment by establishing the agenda and time requirements. Even with small talk thirty minutes should be sufficient.
  • Start with them. Find out about their work, their business, their concerns, and any problems faced. If you have solutions within your network—offer to make the introductions. If you don’t then simply be a good listener.
  • Describe what you do to how you help your clients. Tell stories as they are illustrative and memorable.
  • If you have a specific request, ask.
  • Schedule a follow-up meeting or call.
  • Invite them to your office to see firsthand what you are all about. Plan to visit their office, as well.

All too often we just assume those closest to us know what we do. Resolve to remedy that oversight this week.


© 2017 by Stephen Hand of Triangle BNI.
All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of Stephen Hand of Triangle BNI.

Written by bniguy

March 12, 2017 at 12:30 pm

Posted in HowTo

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