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High Touch High Tech

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Humankind has not woven the web of life. We are but one thread within it. Whatever we do to the web, we do to ourselves. All things are bound together. All things connect.” ~~Chief Seattle

Human history is largely populated with small, interconnected communities.  Small tribes migrated together and certain members of the group specialized in different needed skills.  As a species, we also push against every border, ever expanding our reach…now to the moon and back.

In 2013 we enjoy the best of both worlds.  It is not uncommon to live in a place where we do not really “know” our immediate neighbors and yet be fully engaged with people sharing similar interests across time zones.

This tapestry of life, this network, sustains our lives, our businesses, and our communities.

In your city, against a faceless backdrop of a hundred thousand people your strongly connected networking group provides common interest and shared presence.  You can leverage the influence of your fellow members to understand your market’s needs, illuminate your unique capabilities, and help each other achieve and deliver success.

Networking, also known as word of mouth marketing, marries the concepts of high touch and high tech in an elegant manner so that the image of all boats rising together becomes eminently compelling in this arena.

© 2013 by Stephen Hand of Triangle BNI.
All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of Stephen Hand of Triangle BNI.

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Written by bniguy

January 6, 2013 at 5:03 am

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