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All the News that Fits

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“You can’t depend on your eyes when your imagination is out of focus.” ~~Mark Twain

Most people read the newspaper every day yet only a few Master Networkers read with intent.  This week we examine this rich source and provide two exercises to develop your skills, as well.

Most news subscribers simply review the information to stay current with local and global events, chuckle at the comics, track their favorite sports teams, and little else.  Occasionally they may review specific classified ads or check movie reviews and the like.

“The paper holds their folded faces to the floor And every day the paper boy brings more” ~~Pink Floyd

This skimming is fine although it leaves many opportunities untapped.  Each page, if not each article, opens doors for others in your network.  With a little training of your mind you can see these and pass them along.

Let’s consider a possible scenario.

One day you are reading the paper and notice that Adams, Baker, and Carlson have lost their lease on Shangri-La Office Park.  Moving this organization will be a big task and you wonder who could handle such an endeavor.  Knowing that Sonya is a certified project manager between projects you give her a call and send the article in an email.

This is just a lead, little better than a cold call.  Certainly, if you have any connections to ABC or Shangri-La you would pass that along, as well.  In our scenario, however, you have nothing to add.

Sonya is a professional networker, though, and scans through her LinkedIn connections to find a close friend who knows the CEO of ABC.  It turns out that they went to Law School together.  Sonya gets past the gatekeeper, meets the CEO, and secures the business.  This is a win-win-win solution.  Do you think Sonya will appreciate and remember that you started the process?  As a Master Networker, I guarantee she will.  One of the philosophies of a professional networker is to give without remembering and receive without forgetting.

Your action this week is to begin developing these skills.  Pick up today’s paper and read it to find opportunities for two people in your network.  They are there.  You will probably find more.  Accept the challenge to find two and share them with the professional you have in mind.  If you found two per day, Monday through Friday, after a year you will have helped more than five hundred people in your network.

The second action is to go back through today’s paper and find leads for you, too.  Look through your network to see who can help turn these leads into referral opportunities.

These skills will enhance your networking ability for the rest of your life.  Start small and start today.

Special offer: If you are Triangle BNI member the local Triangle Business Journal has partnered to make a special offer.  With local readership of more than 30,000 professionals with an average household income of $265,000; 51% owners and partners in their businesses; and 74% are decision-makers in upper or middle management.  Please contact Elizabeth Horning ehorning@bizjournals.com and mention Triangle BNI.

© 2011 by Stephen Hand of Triangle BNI.
All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of Stephen Hand of Triangle BNI.

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Written by bniguy

November 20, 2011 at 2:31 am

One Response

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  1. Great post Steve. Thanks so much for sharing these fabulous ideas.

    mojiajele

    November 20, 2011 at 11:12 am


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