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Let me please introduce myself

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“Although it is generally known, I think it’s about time to announce that I was born at a very early age.” ~~ Douglas Horton

Networking is all about connections and connections begin with introductions.  Since introductions are the gateway to networks paying attention to them is an essential, and often overlooked, component.

Introductions take place in formal settings and informal.  Both are valuable and opportunities to take care of.  This week’s topic is brief and yet so profound that it actually spans two weeks.

Let’s set the stage for effective introductions by considering how many misconceptions they can clarify.  A complete introduction includes all the elements of a good news story, answering who you are, what you are about, and why it should matter to the person you are meeting.

Who you are should be self-explanatory but too many of us simply refer to our business or profession as though it was our identity.  If you want to remain anonymous, this is an excellent strategy.  If, however, you want to be more memorable (trust me, that is the goal) then this is not enough.  Emphasize what makes you different.  A short tag line is an effective tool.  “I am the entrepreneur’s CPA” says much more than just another number-cruncher.  “We specialize in helping golfers shave strokes off their game” moves you into a class of your own.  As you can see, these short introductions convey all three elements and actually begin to facilitate the next introduction, as well.

A more formal introduction takes place when you are speaking at an event.  Writing that will simplify the process of the informal introduction, as well.

Your action this week is to develop a formal introduction.  Here is a simple framework to consider:

  • Name and business
  • What you offer
  • Credential and major accomplishments
  • Mission statement and purpose
  • Recent story about how you helped someone (include a happy ending and facts)

Bear in mind that this introduction should be tweaked and adjusted for each situation.  When providing a written introduction please type it (not handwritten) in a large, clear font and keep words short and simple.  Eliminate jargon.  Do this today and next week we will expand on your results.

© 2011 by Stephen Hand of Triangle BNI.
All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of Stephen Hand of Triangle BNI.

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Written by bniguy

October 2, 2011 at 2:35 am

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