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“Any general statement is like a check drawn on a bank. Its value depends on what is there to meet it.” ~~Ezra Pound

The longer you are in business the more subject matter expertise you gain.  This knowledge can be shared and leveraged if you consider a strategy of doing just that.

There are a number of resources at your disposal.  Many publications, both virtual and physical, rely on quality content and editors are always seeking knowledgeable expertise to share with their readership.

Knowing this and taking action on it are two very different things and this can be a frustrating uphill climb until the first few opportunities appear.  Therefore, select topics where you have both expertise and passion.  At worst, you gain the advantage of sharpening your message while soliciting rejection letters and the passion will carry you through.

Nothing replaces activity for this process, so I will move directly to the action step.

First of all take an assessment of your personal expertise, unique perspective, and passion to share.  Find potential venues that might welcome this information.  Visit their websites and pay particular attention to the section targeting advertisers.  This is who the publication would like to gain traction with.  If your expertise aligns well that is a shortcut.

Second, outline four articles that reflect this expertise and will appeal to your intended forum.  Four is a good number to choose as it is wide enough to provide breadth without diluting the message.

Once you have this arena in mind write a letter of introduction to each perspective editor and pitch your idea.  Have a plan to deal with rejection.  The best bet is to listen for what the editor is looking for and the rejection provides an opportunity to have that conversation.

© 2011 by Stephen Hand of Triangle BNI.
All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of Stephen Hand of Triangle BNI.

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Written by bniguy

September 11, 2011 at 1:53 am

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