BNIGuy's Blog

It's all about business!

Variety is the spice

with 2 comments

“It is not best that we should all think alike; it is a difference of opinion that makes horse races” ~~Mark Twain

It’s true that “birds of a feather flock together” while the strength in a network expands along with its diversity.  This means leaving our comfort zone—intentionally.  Expanding contacts in order to provide better access for your customers to services they may need as well as to expand your reach into new markets.

As you grow your contacts you will find that a few people are the connectors that make it possible to bridge diverse worlds.  Wayne Baker, author of Achieving Success Through Social Capital called these connectors “linchpins…are the gateways between clumps…and [they] provide the shortcuts that convert a big world into a small one.”

This week’s action step involves adding diversity to your network.  Look for a mixer next month and add it to your schedule.  While there make it a point to introduce yourself to someone you don’t know and someone you would be unlikely to cross paths with in any other setting.  Look for someone different in age, gender, race, religion, ability, interests, and belief.

© 2011 by Stephen Hand of Triangle BNI.
All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of Stephen Hand of Triangle BNI.

Advertisements

Written by bniguy

February 27, 2011 at 2:21 am

Posted in business, HowTo, networking

Tagged with ,

2 Responses

Subscribe to comments with RSS.

  1. […] allows you to meet more linchpins, expanding your reach and your impact.  See week eight Variety is the Spice for a refresher.  Diversification of networks is also advisable.  Ideally, you will find that by […]

  2. […] networking allows you to meet more linchpins, expanding your reach and your impact. See week eight Variety is the Spice for a refresher. Diversification of networks is always advisable. Ideally, you will find that by […]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: