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Who’s Who to You

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“Business is not just doing deals; business is having great products, doing great engineering, and providing tremendous service to customers. Finally, business is a cobweb of human relationships.” ~~ Ross Perot

We’ve all heard the expressions, “It is best to have an attitude of gratitude,” or “no man is an island” or “it takes a village” or “there is no ‘I’ in ‘TEAM.”  All of these reflect on the value of collaboration and how important our relationships are in life and in business.

How many people do you know? The typical person knows 250 others on a first-name basis.  Master networkers go deeper than that and so can you if you consider everyone you ever knew.  My grammar school experience was in a class of about thirty kids in the nineteen-sixties.  From first grade through eighth we all stayed together, adding and losing a few along the way.  This was many years ago and I estimate that fifteen kids were with me most of the way while another fifty or sixty revolved at four years or less.  Each year we had one teacher all day and were with gym teachers, librarians, administration, lunch room people, janitors, etc.  Our class moved like a bubble through this populated, shifting environment.

That is how all of our experiences are.  Church.  College.  Military service.  Career(s.)  Hobbies.  Neighborhoods.  I can still name most of the fifteen that stayed with me in grammar school as well as most of the teachers, gym teachers, etc.

As a networker maintaining profitable relationships is essential.  Relationships are sustained by frequent and recent contact.  Managing this requires some form of dynamic database, including such elements as:

  • General contact info such as name, current address, phone number, email, company, industry, title, etc
  • Who is important to them such as spouse, children, parents, etc
  • Significant dates like birthdays, anniversaries, other milestones
  • Interest areas like hobbies, dreams, goals, etc
  • Who they want to meet and how to introduce them
  • Significant accomplishments
  • What you can (and often) do for them
  • What they can (and often) do for you

I hope you can see the value in capturing this information and would like to hear from you about how you do this.  Some people use software (ACT, Outlook, or more sophisticated tools.)  Some people use no-tech or low-tech tools like Rolodex™, business card files, notes, etc.

Your action this week is to take inventory of who’s who to you and begin tracking some of the significant elements noted.  If you have some ideas, please post them as comments, too.

© 2011 by Stephen Hand of Triangle BNI.
All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of Stephen Hand of Triangle BNI.

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Written by bniguy

February 6, 2011 at 1:57 am

One Response

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  1. […] help you identify your strategic relationships.  Specifically these were Field Your Winning Team, Who’s Who to You, and Revisit Your Contacts.  Low Hanging Fruit on the Family Tree is another although these people […]


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